We have covered many eyewear brands on this site, and it is rare for a new upstart brand to stick out in a meaningful way. Somehow, though, Hills Eyewear does that. To give a short history, the brand was started a few years ago by Iman Gadzhi, of YouTube fame, under the eponymous name “Gadzhi”. It recently rebranded, as it grew, to Hills. I was intrigued when I first saw the rebrand being advertised on Instagram. The ads and branding are super slick, clean, and modern, and there has clearly been a lot of thought and care put into how this brand looks and feels. I figured I would try a pair out, and ordered the H1’s for myself…
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